Brand Shaping
Whether it’s developing an identity for a new product, updating for a fresh new look, or following through on a release from an established identity, a brand must speak faithfully to its audience. From the logo mark to all accompanying look and feel to the collateral that follows the first release, your brand makes the first impression.
Education
Role: Visual Design
Vokal assisted a team of young startups in bringing their app to life. Winners of an entrepreneurship competition from a local high school, the young team envisioned an iOS product for parents and students to track their bus route to school.
Office
Role: Illustration / Logo Design
Working with Vokal, a redesign was needed for a client's brand identity. I finalized an illustrative character that became a crucial piece of the brand.
Tech
Role: Logo Design
A few mini-branding projects for internal needs of various development teams at Vokal.
Logo for VOKODER: A lightweight Core Data stack with efficient importing and exporting on the side.
Logo for CVR: Code coverage reporting
a selection of App Icons from quick design consultations with student teams training at Mobile Makers.
FindMyDog, SushiSnob, FanFueled.
Athletics
Role: Visual Design
Vokal needed to develop the brand for a client product that introduced interactive gaming into the gameday experience. I worked with the team as Visual Designer, to create a brand that teased fun gameplay and celebrated team spirit without playing favorites.
Brand identity extended beyond web and mobile. When designing collateral to spread awareness around venues, I applied the fun energy of the established product brand.
